In its latest announcement, M Club has confirmed it is now an official HYROX affiliate, marking a significant step forward in the club’s expansion strategy.
The Festival Park-based facility is set to double the size of its fitness floor to create a dedicated HYROX Centre, with work started this month ahead of an official opening in July. The new HYROX training space will span 6,000 square feet.
Launched in Germany in 2017, HYROX has rapidly grown into a global fitness phenomenon, combining endurance running with functional strength workouts. The competition now hosts events in more than 30 cities across Europe, North America and Asia, attracting more than 1.5M participants in their 2025/26 season.
M Club’s affiliation with HYROX will bring the format directly into its day-to-day training environment, giving both members and visitors access to structured workouts that replicate official competition standards.
M Club Company Director Shanie Chaudry-Goodall said:
“Aligning with HYROX is a hugely exciting step for us. It’s a prestigious global brand that is growing rapidly and we are proud to become part of that journey. We introduced Les Mills into our membership offering last year and, within the past few weeks, both HYROX and Les Mills announced their global partnership.
Bringing HYROX’s performance-driven training together with Les Mills’ world-class group fitness programmes allows us to create a truly unique training experience for both our members and visitors.
We’ve invested heavily in training our team to deliver official HYROX sessions, ensuring members receive a consistent, high-quality experience that genuinely prepares them for competition.
For our members, this means access to specialist HYROX training and early-bird competition tickets ahead of the general public. But it also represents a major opportunity for the business and the wider city. We expect to attract visitors from outside the region who are specifically looking for HYROX training facilities, helping strengthen both the local community and the city’s profile.”
Speaking about the wider impact on tourism in Staffordshire, Arthur Barnard. Chair of the Staffordshire and Stoke-on-Trent Local Visitor Economy Partnership said:
“Investments such as M Club’s £1 million expansion demonstrate the confidence businesses have in Staffordshire as a place to grow and innovate. Through the Staffordshire Investment Agency and in partnership with the Local Visitor Economy Partnership, we are all keen to support investment that helps existing businesses scale while also attracting new companies looking to locate in the county.
He added:
“Developments like this strengthen Staffordshire’s £2.7 billion visitor economy, diversify our offer, and reinforce our reputation as a destination that supports business growth, attracts visitors and delivers long‑term benefits for our communities. A huge congratulations to the team at M Club!”
Shanie explained:
“This is just the beginning for us. We have ambitious plans to continue building on this partnership, expand our HYROX offering and further develop a facility that supports both participation and performance at every level.”
For more information about M Club please go to: https://mclubspaandfitness.co.uk/
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