Returning on 30th to 31st May 2026, the long running free festival will bring colour, music, heritage and community spirit back to Etruria for a packed two day celebration. First launched in the early 1990s, the festival has become a firm favourite in Staffordshire’s events calendar and continues to celebrate the rich canal heritage that helped shape Stoke-on-Trent.
This year's theme is World of Gardens, taking inspiration from the 40th anniversary of the 1986 National Garden Festival, the landmark event that transformed large parts of the local area and helped redefine perceptions of Etruria and Festival Park.
Visitors can expect a lively mix of attractions across the weekend. Historic narrowboats will gather along the canal, joined by heritage demonstrations, family activities, storytelling, performances, live music, craft stalls, street food and a beer tent. The Etruria Industrial Museum will once again come alive, with the mill running in steam and adding another layer of atmosphere to the historic setting.
The festival is also expected to create a visually striking scene along the waterways through narrowboats dressed with banners supporting the Fund Britain’s Waterways campaign, alongside historic vessels and all the spectacle that has become synonymous with the event.



Photos from previous Etruria Canals Festivals
Standing opposite the museum is the statue of James Brindley, overlooking the waterways he helped create. The canals transformed the Potteries, allowing goods and materials to move more efficiently and helping drive the rapid industrial growth that shaped the city and the wider Industrial Revolution.

Today, those same waterways have found a different purpose. While boats still travel through them, they have increasingly become places for walking, cycling, running, wildlife and everyday moments of quiet escape. For many communities, canals are no longer just historic infrastructure. They are part of daily life.



Photos from previous years
This year’s festival also arrives with a wider message.
The Fund Britain’s Waterways campaign has been raising awareness of growing concerns around the future of the nation’s canal and river network. Campaigners argue that waterways face increasing pressures from ageing infrastructure, environmental challenges and funding concerns.
The message behind the campaign is that canals are far more than routes for boats. They support local economies, create spaces for leisure and wellbeing, provide habitats for wildlife and preserve an important part of Britain's industrial story.
As thousands prepare to visit Etruria at the end of May, the festival feels like a reminder of what these waterways continue to mean to the city. Not simply relics of the past, but living spaces that still bring people together.
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